The “Easy Montali” brand has been at the side of Reggiana for months, yesterday the relationship was strengthened with a presentation to the press: “We are a company from Montecchio (tomato conservation and processing sector, ed) well rooted in the territory – said Stefania Montali, owner together with her father -. We were born in 1910, Reggiana in 1919 and it seemed to us a perfect communion. In the last two years we have grown a lot and we have decided to give our contribution to Reggiana”. Montali continues: “In particular, we are launching the ‘Easy Montali’ brand, born three years ago. We want to continue to make it known in the territory”.
Even ‘the archer’ Luca Zamparo comments: “I am here from the D series and I have seen numerous sponsors approaching the grenade: theirs is an excellent choice, the company also thanks to them manages to work well”. The brand “Easy Montali” is found in the team’s training material, including that of the Sunday warm-up.
From this season there is a new partner that appears on the training material of the grenade of Mr. Aimo Diana: it is “Easy Montali” an important food company specialized in the production of tomato preserves that since 1910 has been based in Montecchio Emilia (RE). The partnership with AC Reggiana was presented today at the registered office, where the owner Stefania Montali and the Sales Manager Italy Alberto Vaccari met the Reggio press together with the striker Luca Zamparo, testimonial who has just celebrated the 100 games played with the grenade shirt.
Stefania Montali, owner of Easy Montali, explains the choice to join the Reggio Emilia football team: “We are a local company and in these years in which we have grown up we have decided to give our contribution to a sports club. Reggiana seemed to us in our ropes, because it was born over 100 years ago, shortly after our company. We also wanted to advertise our new brand “Easy Montali” to promote it locally, since almost 80% of our turnover comes from exports. To bond with the territory we have become a benefit company: in addition to sponsoring Reggiana we are working with a start-up that connects companies and families in need, and from an environmental point of view we are trying to make our packaging more eco-sustainable».
For some months the Reggio Emilia company has brought its own brand, red like the tomato from which it comes to life, on the shelves of supermarkets in the city and the province. “Surely Reggiana is a very important team for the city of Reggio Emilia – says Alberto Vaccari, Sales Manager Italy of Easy Montali – and we are interested in distributing our products in the best possible way also in the province, to make known the brand that has been recently launched. We will also be present at the next edition of Cibus»
Luca Zamparo, who has worn the grenade shirt since the season of the restart in Serie D, comments on the new partnership: “In recent years I have seen many sponsors enter and the company expand. The sponsors have given a big hand in recent years to the Company and I think they make an excellent choice to rely on Reggiana because it is a company that is doing things well, and certainly with the help of all the companies in the area you can do things even better. I thank Easy Montali and all the sponsors»
COMPANY PROFILE – The Montali company was founded in 1910 (with the unique product “Lepre”) in Montecchio Emilia (RE), founded by a family originally from the province of Parma. For over a century it has been operating in the tomato canning sector, dedicating itself both to production on behalf of third parties and to a product for direct consumption.
Today Giuliano Montali and his daughter Stefania lead a leading company in the sector also for the international market, and for three years with the new brand “Easy Montali” the offer is increasingly addressed to the direct consumer, with lines precisely “easy” or easy to use.
Precisely to give strength to the new company brand, the company has had no hesitation in linking itself to the garnet colors of AC Reggiana, where it stands out on all the “training” material of the first team (training and warm-up before and during the race).